Sathy on Instagram: "In March 2012, Dollar Shave Club (DSC) launched its now-legendary viral video ad “Our Blades Are F**ing Great”*. Produced for just $4,500, the ad starred co-founder Michael Dubin, who leveraged his background in comedy and improv (trained at Upright Citizens Brigade). The video used humor, irreverence, and a direct value proposition - razors delivered for $1/month - to cut through the noise of a highly commoditized industry dominated by Gillette (P&G) and Schick (Edgewell).
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click the link in our bio to see the commercial that kept things too real to run during the “Big Game.” (P.S. it’s bullshit we have to call it that. You know exactly what we mean.) | Dollar Shave Club
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