Replying to @Im not that nice. Mayo fans this one’s for you! @Hellmann’s Mayonnaise did an activation in NYC to accompany their #SuperBowl commercial where you sing 60 seconds of the song in order to get a free @Jimmy John’s 🥪 sandwich. The whole activation was hosted by @Michael Minelli of @STEP TO THE MIKE 🎙️ So, would you sing for a sandwich? #activation #brands #nyc #mayo
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Replying to @Im not that nice. Mayo fans this one’s for you! @Hellman…
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Won’t someone let Andy Samberg out of the deli??!! Like @Hellmann’s Mayonnaise’s 2025 Super Bowl spot, this year’s ad is set in a deli and sees Samberg adapt the lyrics to Neil Diamond’s 1969 hit “Sweet Caroline,” startling diners —including #ElleFanning—with a high-energy performance dedicated to his pre-show ritual: eating a sandwich made with Hellmann’s mayonnaise. Agencies: VML, WPP Unite, and Edelman #SuperBowl #mayo #mayonnaise #superbowlcommercial
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