Do fish attractants actually work? How do bass choose which bait to hold onto, and which bait to spit out? These are the sorts of questions our scientists asked when developing Berkley PowerBait®, the bait proven to catch more fish. | Berkley Fishing
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Berkley scientists know what a walleye wants. They've studied fish bait preferences for years, fine-tuning the optimal amount of roll and flash to create a bait with action that no fish can resist. Introducing the Hit Stick, Berkley's groundbreaking minnow bait that's scientifically proven in the lab and on the water to catch more fish. What are you waiting for? Get yours today. | Berkley Fishing
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103K views · 1.3K reactions | A behind-the-scenes look at the science of Berkley. Where we do all we can to help you Catch More Fish. | Berkley Fishing | Facebook
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Designed to excel with forward-facing sonar, the all new Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting by working its way upwards in the water column thanks to it’s unique upturned bill construction, only to then fall backwards towards its target. This new technique & action allows anglers to take advantage of being able to see how a fish is reacting on FFS, and present a never-before-seen action & level of bait control to get fish to commit, like working the Kr
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6.2K views · 146 reactions | Use mono for more versatility with crankbaits. Learn more from crankbait master David Fritts in this short video. | Berkley Fishing | Facebook
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