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Gucci presents Summer Stories, a new campaign that captures the spirit of exploration and escape featuring a ready-to-wear lineup full of vibrant stripes, florals, and vintage-inspired adaptations of the signature GG motif. Discover more on.gucci.com/_SummerCollection Art Direction: Kevin Tekinel & Charles Levai Director and photographer: Harley Weir Music: The Strokes “I'll Try Anything Once ("You Only Live Once" demo)” © The Strokes Band Music Courtesy of Warner Chappell Music Italiana S.r.l.
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Introducing #GucciTowardsTheSun. A selection of warm-weather pieces are captured amidst unpredictable weather conditions by photographer Hanna Moon in a campaign that highlights the tenacity of Summer’s delight. Discover more on.gucci.com/GucciTowardsTheSun. | Gucci
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New Summer memories are on the horizon in the House’s latest campaign, with a lineup of ready-to-wear pieces and accessories designed for all manner of adventures. Discover more on.gucci.com/_SummerCollection | Gucci
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Paying homage to the essence of sunny escapes, the Gucci Lido collection welcomes the joyful feeling of warm summer days. Music: ‘Loud Places (feat. Romy)’ by Jamie xx Discover more on.gucci.com/_GucciLido | Gucci
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A distinctive sense of style and a studied effortlessness unite looks from the Fall Winter 2025 collection. Discover more on.gucci.com/GucciFW25 Music composed and conducted by Justin Hurwitz. | Gucci
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It’s the moment we find ourselves. This collection is a tribute to those moments, and an invitation to stop, seek your own moment. — Sabato Spring Summer 2025 becomes an exploration of House emblems as the equestrian-inspired Horsebit motif appears in colorful all-over prints across bags, wide-brimmed hats, and coordinated ensembles marked by the cinched silhouettes of the 60’s. Music by Mark Ronson & Julian Dobson Additional production by Tom Elmhirst and Brandon Bost Kelsey Lu and Mykky Blanco
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