Doritos didn’t sell a snack — they sold temptation 🌶️ With “The Setup,” Doritos turned its product into irresistible bait, using viral humor and instant karma to flip traditional ad storytelling on its head. A bold bait-and-switch, unexpected payoff, and sharp comedy proved once again why Doritos leads in high-engagement, culture-first snack marketing. This is what happens when a brand lets the product drive the story, not the script. - - - [Doritos marketing, snack brand storytelling, viral ad
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