Coca-Cola reignites AI ad debate with new holiday campaign
Coca-Cola reignites AI ad debate with new holiday campaign
4 months ago
campaignlive.com
Coca-Cola launched its 2025 holiday campaign featuring AI-generated versions of its iconic "Holidays Are Coming" commercials, one year after its first AI attempt sparked backlash from creatives over the tech's impact on artists. The comapny partnered with AI studios Silverside and Secret Level to produce new spots that swap last year’s unsettling human characters for animals. The beverage giant reduced production from roughly 12 months to 30 days, with one studio requiring just five specialists
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