Roughly a decade after discontinuing its first mobile app, beauty brand Clarin has tried again with a successful UK rollout and U.S. launch. The new app assists shoppers in-store, provides access to ...

After a consumer survey, supplement brand Thorne launches a new marketing campaign that focuses on the brand’s ...

The Knot Chief Marketing Officer Jenny Lewis shares goals for the ChatGPT ads pilot, how the brand plans to target consumers and how the company first got involved.

Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign.

How an AI-generated Bigfoot named Yeti Boo went viral and evolved into a brand-backed AI content studio blending humor and ...

AI has the power to operationalize and scale weaknesses within marketing organizations. If marketing leaders want to plan ...

CMO Council ...

Great Clips’ recent promotion featuring Kirk Cousins and Jesse Palmer drove an 11.6% increase in sales. The salon’s new VP of marketing shares the highlights and strategy behind the campaign.

A look at Oura's wearable story at the Olympics and how it’s approaching segmentation across various global markets.

The chief marketing officers from apparel brand True Religion, personalized greeting card brand Shutterfly and sparkling water brand Rambler agree: Taglines have an important place in marketing. A ...

NBA superstar Kevin Durant was declared CeraVe’s “New Face of Legs” this week, the culmination of a guerrilla-style marketing campaign designed to leave the ball player’s gams sufficiently moisturized ...