Brand Boost Prints, a newly formed company, has acquired Spokane Valley-based Lithograph Reproductions Inc., a nearly century-old commercial trade printing company, with the intention of repositioning ...

For much of the past decade, digital advertising has dominated marketing budgets. Platforms such as Google and Meta promised precision targeting, measurable ...

Direct mail continues to prove itself as more engaging and profitable. Positioning it as part of an integrated strategy can unlock powerful results.

Retail logistics offers a different lens on customer engagement. Campaigns are not only visible at launch, but across planning cycles, seasonal shifts and moments when strategies quietly change ...

As organizations struggle with data accuracy and self-compiled lists, the Boca Raton firm reinforces its long-standing ...

Clicta Digital announced the launch of its new OTT and CTV advertising service, helping businesses capitalize on the shift from TV to streaming. U.S. CTV advertising spend is expected to grow 14% year ...

Direct mail remains one of the channels with the strongest ROI for marketers, regardless of their business model, size, or location. But that doesn’t mean the business hasn’t changed — or that more ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snail Mail Prevails Apple’s AppTrackingTransparency sent advertisers looking beyond Meta and Google for attribution-based ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI. NEW YORK — Direct mail marketing services are a ...