NBA superstar Kevin Durant was declared CeraVe’s “New Face of Legs” this week, the culmination of a guerrilla-style marketing campaign designed to leave the ball player’s gams sufficiently moisturized ...

Kevin Durant’s 2021 “ashy legs” incident during a game against the Toronto Raptors ignited a firestorm of internet memes. But Durant has masterfully turned that long-standing viral meme into a ...

When CeraVe decided to make Kevin Durant the ‘new face of legs,’ it wasn’t chasing a joke. It was formalizing one the internet had been telling for years. Durant’s famously dry ankles have been a ...

Kevin Durant has spent more than a decade dominating NBA defenses, but one unexpected topic has followed him online almost as long. For years, jokes about Durant’s dry legs and ankles have circulated ...

CeraVe is teaming up with Durant to destigmatise "skincidents" – those viral, unexpected moments when neglected, dry skin is revealed to the world. A superstar on the court who's been previously ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. CeraVe is trying to expand the skin care discussion ...

CeraVe products are in regular rotation at the Strategist. The dermatologist-developed and -recommended brand is a near-perfect combo of efficacy and affordability, using key ingredients like ...

Kevin Durant signed a CeraVe deal after years of internet jokes about his dry skin and recent admissions about skipping daily showers. Kevin Durant just proved that sometimes the best business move is ...

After being teased for years about his dry skin, NBA superstar and current Houston Rockets forward Kevin Durant has teased a collaboration with the skincare company CeraVe. Durant, 37, alluded to the ...

NEW YORK, Jan. 26, 2026 /PRNewswire/ -- As freezing temperatures, harsh winds, and indoor heating push winter dry skin to its peak, CeraVe, the #1 dermatologist-recommended skincare brand in the US(1) ...

Dermatologist-backed hotline from the #1 dermatologist-recommended skincare brand in the US 1 offers expert advice, live support, and free moisturizer to help prevent unexpected dry skin moments NEW ...

Others say it makes "straw" hair feel “soft and lush.” Reece Andavolgyi is an Associate News and Deals Editor at InStyle, where she covers all things beauty, fashion, news, deals, and trends. She ...