EL SEGUNDO, Calif.--(BUSINESS WIRE)--Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a multi-year licensing partnership with ...

Forbes contributors publish independent expert analyses and insights. Pooja Shah is a journalist who covers fashion, beauty and wellness. The Hot Wheels x Maje Spring/Summer 2025 capsule collection ...

Have you ever found yourself driving your car and getting the sudden urge to pull over and play a video game about driving toy cars instead, while still in your car? If so, then this is about to ...

Hot Wheels is selling a limited edition 1:64 scale die-cast car featuring Brad Pitt's character, Sonny Hayes. The die-cast car is available for pre-order for $25 on June 24 at Noon E.T. F1 The Movie ...

More than 80 vendors and 20,000 Hot Wheels filled Charlie’s Collectible Show for the one-day event. The Holiday Hot Wheels Swap & Shop and racing events drew collectors, families, and first-time fans.

Inspired by the Netflix animated television series, Hot Wheels Let's Race: Ultimate Speed is a high-octane arcade racer. An action-packed animated series for kids, Hot Wheels Let’s Race follows Coop ...

When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience likely ...

Collecting hobbies can often pay off in the long run, and Hot Wheels cars are no exception to this trend. With the increasing value of vintage toys and the nostalgia-driven market, now is the perfect ...