It was only a matter of time before the tariffs imposed by the Trump administration were going to impact car prices. Toyota is one of the first foreign automakers to make the move. The Japanese ...

The Stagnant Showroom Reality The modern automotive landscape is increasingly shifting toward digital screens and silent ...

Alina has been enthusiastic about vehicles her entire life, and even from an early age found herself itching to get behind the wheel. Through high school and college, she could be found reading ...

It’s getting a bit more expensive to buy a new car, and there’s little reason to think that trend will reverse anytime soon. The 2026 Toyota Prius recently saw a $200 price bump, while the plug-in ...

During a May 8 briefing announcing its financial results for the fiscal year, Japanese automaker Toyota said that it is expecting the impact of newfound U.S. import tariffs to cost it 180 billion yen ...

Toyota has 14 plants in North America, 11 of them in the U.S. But half the vehicles Toyota sells in the U.S. are imported and being subject to a 25-percent tariff, a reality that is not sustainable ...

Chase Bierenkoven is a gearhead and writer based in Denver, Colorado. As the family lore goes, Chase's first word was "truck." Cars have been a problem ever since. By 16, Chase was spending his ...

Toyota owns a pretty sizable stake in Subaru, and the two have partnered to produce vehicles like the Toyota GR86 and Subaru ...

Toyota's diversified electrification strategy, especially hybrids, positions it well amid shifting U.S. incentives and rising consumer demand. Recent price increases, partially shielded by U.S.

As Toyota rolls out the next generation of its popular RAV4, dealers across the U.S. may begin nudging customers toward slower-selling models like the Crown, Crown Signia, bZ series, and the newly ...