But even Apple CEO Tim Cook recently flagged memory prices as a key hindrance to future revenue during the company's Q2 2026 earnings call last week (7). Cook and his team, while lauding the quarter's financial and other successes,

Apple CEO Tim Cook is stepping down from the job that he inherited from the late Steve Jobs, ending a nearly 15-year reign that saw the company’s market value soar by more than $3.6 trillion during an iPhone-fueled era of prosperity.

There may never be another iPhone. There may never be a substitute for the device either.

Under Tim Cook, Apple stock returned roughly 2,289% — more than four times the S&P 500's gain over the same period.

As Tim Cook prepares to step down as Apple CEO, his profound message on life's fragility and seizing every moment resonates globally. His leadership, marked by discipline and a focus on meaningful work,

Tim Cook waited for Apple’s best start to a year on record to step aside for a new era. With its latest blowout earnings and the coronation of an engineer as the next CEO, Apple is betting that the AI era will be won on devices,

Apple (NASDAQ: AAPL) is rewriting its own playbook in the closing chapter of the Tim Cook era. The company just delivered a record March quarter, authorized a fresh $100 billion buyback, and on the earnings call confirmed a leadership transition that places John Ternus into the CEO seat effective September 1,

Tim Cook leaves Apple ten times more valuable than he found it. The real story is how he expanded where the company itself plays.

Memory chips may not grab headlines the way AI models or iPhone launches do, but they sit at the center of both. As demand from data centers, smartphones, and other devices keeps building, pricing power in the memory market can shift quickly,