Add Yahoo as a preferred source to see more of our stories on Google. Ice-T drives an electric car. He has solar panels on his house. “I’m not a fanatic when it comes to the environment, but I ...

It took five years of research and effort that even included practically living with consumers for an entire week, but Procter and Gamble and ad agency Saatchi & Saatchi finally came up with a new ...

Tide had an interesting Super Bowl strategy as far as advertising went: choosing to employ Charlie Day, get him messy and make him wander into what appeared to be a bunch of other commercials in the ...

Tide is weaving together a multipart narrative to support its tie-in with the latest MCU installment, which hits theaters May 6. Bullitt, the creative studio on the push, was co-founded by the Russo ...

Traktor is a Scandinavian filmmaking collective that began collaborating on directorial projects in the 1990s. Since then they have always requested to be referenced under that name, regardless of who ...

Terry Bradshaw won four Super Bowls as a player, but his place in the Super Bowl ad hall of fame is secure as well. Back in 2017, Tide enlisted the longtime football analyst and NFL legend to sneak a ...

This year's Super Bowl commercials largely took a break from politics and offered up silly humor instead. Celebrity cameos ranging from rapper Cardi B to actor Chris Hemsworth brought out the best in ...

Gal Gadot stars as Wonder Woman in another Tide commercial. Las Vegas Raiders running back Josh Jacobs sends a message to his younger self in Kia's Super Bowl commercial. Post Malone stars in a Super ...

Jason Alexander’s new Super Bowl ad is sure to give fans serenity now. The “Seinfeld” star was delighted to team up with Tide for a funny commercial in which a hoodie featuring Alexander’s face gets ...