Target missed the mark on this new initiative. A new staff policy at Target, part of a program called 10-4, is forcing employees to engage with customers more, the retailer confirmed to USA Today.

(CNN) – As the holiday season fast approaches, Target is urging its employees to add a little more “jolly” to their work routine. Store employees are now required to smile if they are within 10 feet ...

Target’s newest policy for employees is part of a company-wide effort to lift sales and spirits ahead of the holiday season. The retailer’s new directive is mandating that employees smile, greet and ...

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What 10-4 is: Training that tells Target employees to smile or wave within ~10 feet and greet/offer help within ~4 feet Why Target’s doing it: To create a warmer, “Disney-like” experience, lift ...

Target stores and floor plans aren’t the only parts of the company getting a refresh for 2026 and beyond — Target’s employee dress code is, too. “Target is focused on getting back to growth, with ...