Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. Serial 1 Cycle Co. on Monday unveiled its first lineup of ...

Harley-Davidson's e-bike brand Serial 1 Cycle has revealed its first models, confirming pricing, power, and range for the eagerly-anticipated powered bicycles. Spun out of the motorcycle legend in ...

Motorcycle giant Harley-Davidson is straying from its path of loud V-Twin-powered cruisers to build a product that belongs in a poppin’ but more subtle market: electric bicycles On Monday, the ...

MILWAUKEE - Harley-Davidson revealed on Tuesday, Oct. 27 the creation of Serial 1 Cycle Company, an eBicycle company that the motorcycle maker says is "designed to change the way the world moves again ...

Hard times call for drastic measures, and as far as H-D is concerned, they’re now serious about e-bikes. Under the Serial 1 Cycle Company sub-brand, the Milwaukee-based motorcycle manufacturer has ...

It’s no secret that Harley-Davidson has invested heavily into electric two-wheelers, but I didn’t expect the company to come out with a new brand for its electric bicycles. The new brand is called the ...