LinkedIn is restricting access to most of its application programming interfaces (APIs) to companies that have struck up partnerships with the social networking company. “Over the past several years, ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. LinkedIn has published a new guide on how to ...

With the launch of an Ads API access yesterday, LinkedIn joined a very small club of social companies that allow developers of outside platforms to customize and sell into their paid media products.

For marketers, measurement and attribution is still a headache, which is throwing a major wrench in campaign planning. Campaign planning is also a struggle for B2B marketers, who often use LinkedIn to ...

LinkedIn is updating its developer platform with several new changes revolving around discussing and sharing professional content. Over the last year, LinkedIn asserts it has been working closely with ...

LinkedIn is launching a new Ads API that will make it easier for social media marketers to manage their LinkedIn campaigns. That could mean future growth in the company's ad revenue. Previously, many ...