Not long ago I came across a video online, I can’t find it now of course, where a woman said something like, “I think I found my hobby. My hobby is ‘spa.’” “Yes,” I thought. “’Spa’ is my hobby, too.” ...

“Guests are drawn to bespoke wellness retail, curated experiences and products that extend the serenity of the spa into a daily routine,” says one of several spa directors interviewed for this piece.