Gen X numbers around 65 million, while the baby boomers have around 64.5 million members, and millennials number around 74 million, as of the latest data from 2025. Gen X is also sometimes referred to ...

Generation X—those born roughly between the mid-1960s and early 1980s—grew up in a unique period between the analog and digital eras. Without smartphones, apps, or social networks, they developed ...

New survey data indicates workers aged 45 to 60 years old are ideally positioned to link the contrasting workplace vibes and ...

Brands ignored Gen X for years. Now they need trust, value, and clarity to win back a generation still driving spending right now.

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

Generation X grew up wild and unsupervised, roaming neighborhoods until streetlights flickered on. Born roughly between 1965 and 1980, they navigated childhood without smartphones, bike helmets, or ...