Direct mail remains a strong choice for marketers moving into 2026. Here are some predictions for what to expect this year.

RSVP Direct Mail Advertising, the industry-leading luxury direct mail company, has announced the expansion of its marketing services to Las Vegas. Local resident and entrepreneur, Tim Knifton, leads ...

To learn more about our editorial approach, explore The Direct Message methodology. In 2024, a curious phenomenon emerged in marketing data: while 85% of businesses increased their overall marketing ...

Direct mail budgets are rising in 2026—but marketers are learning that logistics is the real ROI lever. Lob’s State of Direct ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

RSVP Direct Mail Advertising, the leading luxury direct mail company, has announced the launch of its nationwide contest, “RSVP Restaurant Rescue.” As local restaurants face financial challenges due ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...

I see marketing budgets increasingly put under a microscope. Every dollar is being scrutinized, and inefficiencies are harder to justify than ever. But despite this increased focus on performance, ...

It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) ...