Still refreshing decades later.

When Coke's AI-generated Christmas ad flopped in 2024, public sentiment was nowhere near as negative as it would soon become.

Having revolutionized the advertising industry in its heyday, Coca-Cola now finds itself in a pickle over its latest AI-generated Christmas ad for the second year running. The beverage giant recently ...

Coca Cola's AI-generated ad for the 2025 winter holidays. Coca Cola has released new AI-generated ads. The soda brand's new holiday campaign — a set of two ads simply titled "Holidays Are Coming" — ...

The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.

Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. Coca Cola launched a new AI-produced Christmas ad. Consumers ...

Coca-Cola, Mondelēz, and other CPG brands are turning to generative AI to produce ads in minutes and run AI-powered focus ...

In an effort to spread awareness of the dangers of drinking too much soda, health advocates created a powerful music parody of Coca-Cola's iconic "Hilltop" ad from 1971, sang by real people suffering ...

This ad's fast-and-loose approach to protest imagery—turning real moments into an opportunity to celebrate commerce—sounds a ...

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, and do it in a way that makes ...

NASHVILLE, Tenn. (WKRN) — Johnny Cash’s estate has filed a lawsuit against the Coca-Cola Company, accusing the soda giant of pirating his distinctive voice for an advertising campaign. The lawsuit ...