The history of LGBTQ+ brand support/allyship has been a roller coaster. Historically it had been considered risky for brands to express support for the community and whatever support there was, ...
As physical workspaces continue to open up after the lockdowns of 2020, many employers are shifting how employees show up to work. Some businesses are returning to traditional 9-to-5 days where all ...
40% of consumers support brand trend participation, but 33% find it embarrassing. Authenticity and cultural relevance are critical for successful trend engagement. Brands must act within 24-48 hours ...
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