A recent ad campaign video for beauty brand Bioré followed the same formula as many popular TikToks: a montage of snippets from a content creator’s day, intertwined with clips of a promoted product.

Over the last few days, people have been relentlessly criticizing a Bioré ad that mentioned the anxiety of surviving a mass school shooting to promote its acne product. While much of the blowback is ...

Skincare company Bioré and influencer Cecilee Max-Brown have apologized for a recent partnership post after backlash over the video's references to a school shooting. Limited time: Save 25% on NBC ...

Skincare brand Bioré and an influencer who used their school shooting experience to promote their products have since apologised for the sponcon. Last week, Cecilee Max Brown (@Cecileemaxbrown on ...

A Michigan State graduate apologized after she talked about how the school shooting there affected her mental health as part of a paid partnership with the beauty company. Share full article A ...