Affiliate networks aren’t one-size-fits-all. Between evolving tracking laws, new tech capabilities, and shifting fee structures, the best choice depends on your business model and goals. This guide ...

The key to success in affiliate marketing lies in forming and maintaining mutually beneficial relationships between an affiliate and an advertiser. Their partnership, however, doesn’t happen by chance ...

When I started out in affiliate marketing over a decade ago, life was relatively simple. If you wanted to run an affiliate marketing programme then you went to an affiliate network. Job done. But fast ...

One week ago the Google Affiliate Network (GAN) announced they would be shutting down their platform in the upcoming months. Since then, the affiliate industry has experienced an unprecedented ...

Hey, Readers. Welcome to the AdExchanger Commerce weekly. Today, we examine a microcosm of the affiliate marketing and ecommerce business in the form of CNN Underscored, the news company’s ...

For better or worse, being in the digital advertising business often means getting caught up in the minutiae of A/B testing, on-page adjustments and KPI monitoring. Our clients don't have this problem ...

I remember my mother buying Amway soap during my childhood. I didn’t quite understand how the organization functioned then, and I still don’t today. Amway, now re-branded as Quixtar falls in the multi ...

Partnerize said Tuesday it has purchased the affiliate network Pepperjam for an undisclosed price. Partnerize’s tech uses automation to help clients optimize their relationships with marketer partners ...

When Google acquired DoubleClick, the company has brought with it its affiliate ad network program called Performics. But Google never did something to push Performics as one of its advertising ...